Articles with Future Trends

The Big Gorilla Sits Wherever He Wants To… Or Maybe Not

Large businesses can make a big difference to society at large - but the way they treat customers leaves a lot to be desired. In fact, service is often appalling. They can learn a lot from smaller companies

Waiting for the Next Hit That Goes Viral

How does a video go viral on YouTube? In this article we look at a number of ideas that will help you to stand out from your rivals by being interesting rather than invisible - and managing your own "virality."

When a Whole Industry Needs to Take Responsibility

So Many companies refuse to do the right thing, starting with simple things like dumping concrete in public areas to treatinga whole bunch of customers shoddily and unethically. We examine alternatives to this here.

Where is Your Next Whack-on-the-Side-of-the-Head Going to Come From?

With "shadow banking" now responsible for 25% of the whole financial services industry activity, short-sighted executives did not see that customer frustration would move them to seek other alternatives. But is this also happening in your industry?

Why I’ll Probably Never Drive a BMW

BMW makes beautiful cars - but not everyone wants to drive one. The perceptions of what a brand represents - and how inclusive it is - can seriously influence buying behaviour.

Why Youth Day Should Be Celebrated

Youth Day is celebrated in South Africa every year on 16 June, but now it's also time for business to celebrate what young people bring to their organisations. If they don't, they may find themselves competing with these start-ups.

Your Customers Are Ready. Are You?

Most customers today have done their homework before inviting suppliers to do business. They not only know exactly what they want, but also how much they want to pay, who else supplies the same, and researched your business. Are you ready?

2016: Year of the Consumer Snitch

Never waste a good crisis… this advice to business leaders was bandied about during the global financial meltdown and subsequent recession. Well, another crisis is on the way and winners and losers across our economy will be determined by whoever seizes or wastes the opportunity.

Advertising is Not Dead - Yet. But it is on Life Support

Companies persist in wasting money and time doing advertising, promotions and sales using methods that have become obviously useless, and it now worse with internet and smartphones. What is the alternative?

Practical Tips on Customer care

There is a growing trend towards customer self-service in business today, and it's usually introduced to save the company money on operational costs. But will your customers hate it as much as they hate call centres?

Don't Forget to Chase the Small Spenders Too

There simply aren't enough Highly profitable customers to go around, and yet most firms place a large emphasis on chasing and rewarding these. Isn't it time to take care of the small customers too?

Elections … The Customer Satisfaction Survey With a Kick

The ultimate customer loyalty survey occurs when we vote for our next government. Just as in commerce, it's not always rational, but at least we get a chance to vote if we are unhappy with the supplier - the political party in power.

Customer Management Strategy

They’re here, a whole new generation of ‘Teens’ and ‘Tweens’, the 15 to 25 year olds of today, making up around 24% of the population, who will change the face of retail shopping and already demand a high level of ‘customer care’. Mostly not yet salary earners, these young people nevertheless, through their parents, exert a massive influence on retail spend and their time is coming soon as the primary spenders themselves. 16 to 34 year olds in Africa today will contribute to over $400 billion in total consumption growth in the next ten years!

I Was There!

Positive word of mouth is very powerful for any business, and can be managed. But it doesn't happen on its own. Try some of these ideas.

If you think customers were fussy in 2013...

If you think customers were fussy in 2013, wait until you see what's coming in 2014! In this article we look at 6 trends that you will need to respond to in 2014.

Is 2015 Going to be About Many Black Fridays?

Where are businesses going in 2015 in creating loyal customers? In this article we look at 15 irreversible trends that you must respond to - or fail.

Marketing Lessons from a Cretan Wedding

Weddings can be incredibly expensive events, but people don't seen to mind paying a lot of money for the event. But that is changing, and the world of marketing is doing the same.

Nanny state rescues banks, but you’re on your own

Every few months yet another law seems to be passed to "protect" us to the point where it seems impossible to do anything without too much bureaucracy. It doesn't work!

No Company is Untouchable Anymore

It is impossible to keep a lid on lies and cheating. You can post your version of events on your web-site. You can release a press statement. It doesn’t matter. By the time you react, considerable reputational damage will have been done. The public will remember - you can’t eradicate the damage with a corporate statement. Trust has broken down, and as citizens and customers we have come to the point where we don’t even trust the news anymore.

Stop Trespassing on My Real Estate

Companies today are looking for any way to promote mass advertising, and they are using the internet to do so. They are making more enemies than friends by pushing unsolicited and unwelcome adverts everywhere.